The Future Of M Commerce
Smart phones and tablet sales have always been popular, but recently have seen a spike over the past year in particular. It is predicted that the numbers will steadily rise in the coming year. They have increasingly become the preferred medium for most online customers to shop on-the-go, as they offer the convenience to do so from any place and any location that offers Internet connectivity. For businesses to flourish and stay competitive in the 21st century, it is vital that they develop a strong long term digital marketing strategy, which includes the use of m-commerce. This would certainly help to boost sales and remain competitive in dynamic markets. Mobile commerce, also termed as m-commerce, is the one of the latest marketing alternatives offered to customers. A few trends to look out for in the future are:
Steady growth: With a larger number of people spending more time on smart phones, the m-commerce market is bound to grow steadily. In fact in a study conducted about smart phone and tablet internet usage, there has been a steady rise in bandwidth usage among consumers in America and Europe. As well as traditional shopping methods, more online consumers are choosing to shop online using their smart phones and tablets. With a large segment of m-commerce sites reporting the sale of products within an hour of searching, it is definitely here to stay. That is why it is necessary for all types of businesses to invest heavily in m-commerce facilities for their niche clientele.
M-commerce is the future: With studies indicating a steady growth in mobile usage by teens and the younger generation in particular, it promises a healthy future for m-commerce friendly businesses. In fact most big brands and businesses have seen this trend already, and have invested heavily in m-commerce platforms to attract the younger segment of the population. This trend will only increase with larger volumes of revenue being generated through sales made through m-commerce websites.
More mobile payment options: With big names like Google and Apple already having latched on to the bandwagon of mobile payment options, more major companies and upcoming players will emerge in the markets. It will offer online users greater flexibility in choosing online payment vendors from a variety of options. The use of modern technology has made it feasible to synchronise mobile devices with a variety of payment methods and offers users to make online purchases relatively easily.
Mobile Cloud: The use of cloud hosting services has made it possible for retail store owners to offer seamless high speed services in e-commerce. Now cloud services will better integrate with customers who use mobile internet technology to shop. More apps will utilise cloud based data that will offer better bandwidth and faster speed to consumers who shop using m-commerce. This will reflect in the extensive use of mobile cloud usage in m-commerce.